RADIO

ADVERTISING ENVIRONMENT: With commercial breaks limited to no more than 100 seconds In-Game, your commercial cuts through the clutter and becomes a fabric of the broadcast. Studies show that listeners recall 92% of advertisers during play-by-play broadcasts.
FEATURES - BENEFITS: Never too far away from the action - Shortest commercial breaks in radio – Commercial breaks are only 1:45 (1 minute and 45 seconds)
Retained Audience - We NEVER break format - In the spoken-word format, we go from talk-to-talk-to-talk (content-to-commercials-to content) retaining a captive audience – the flow of the advertiser’s message is seem less.
The Sports Media Advantage – Playing Creates A Prime-Time Broadcast:
33% of All Broadcast Hours run Monday – Friday, 10a-7p
55% of All Broadcast Hours run Monday –Sunday, 10a-7p
65% of all games have a portion of the broadcast run in Afternoon Drive, Monday – Friday 3p-7p (106 of 162 games)
It’s a perfect medium to reach commuters in their car.
DESTINATION RADIO: Over four hours of entertainment that appeals to everyone regardless of musical preferences, talk show preferences, or geographic boundaries. Major League Baseball is the only sport -- college or professional -- with games in the spring, summer, and fall. You have the sports audience’s attention for an extended period of time.