Sports Media, Inc. Stadium Domination AdStep® Super Bowl XL

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Stadium Domination AdStep® Super Bowl XL

August 29, 2005

Monday Night Football Pre-Season Game

St. Louis Rams vs. Detroit Lions

Final Game Score 37 to 12

Filmed by ABC Sports

StareWays AdStep® Television Media Exposure Report

Ford Field is the home of the Detroit Lions and host to the NFL Super Bowl XL game.

Sports Media, Inc. has procured the exclusive right to locate a sponsor for a Stadium Domination program using StareWays patented AdStep® Graphics, which will allow one sponsor to place their advertising on all steps at the stadium.

A review of a recent ABC Monday Night football game showed the following Television exposure to stadium steps:

1^st Quarter: 2:15 total exposure, in eight instances the exposure lasted at least eight seconds.

2^nd Quarter: 3:31 total exposure, in ten instances the exposure lasted at least eight seconds.

Half Time: No half time Television exposure was measured.

3^rd Quarter: 2:02 total exposure, in six instances the exposure lasted at least eight seconds.

4^th Quarter: 2:24 total exposure, in eleven instances the exposure lasted at least eight seconds and in four instances the exposure lasted fifteen seconds or more.

Post Game: No post game Television exposure was measured.

Summary: 10:12 total minutes Television exposure

35 instances with exposure of 8 seconds or more.

4 instances with exposure of 15 seconds or more.

Notes: The highest exposure to the StareWays advertising was during;

· Kick Offs

· Punts

· Field Interviews

· Instant replays

· Pass Plays

· Fan Views

· Time Outs

The Fans remain in their seats during the game maximizing StareWays exposure. For more information please visit http://sportsmedia.net/SuperBowl/super_bowl_40_images.htm