LOS ANGELES, CA – AUGUST 8, 2008: ArmsLength Promotions Inc. (ALP), the creators of THE STAND-IN™, an innovative patented media card that transforms the cup holder into an advertising space located within easy reach of patrons inviting them to interact directly with promotional programs, today announced that it had signed an exclusive marketing agreement with Sports Media Inc. (SMI), a full-service marketing agency specializing in live sports and sports-related medias. The announcement was made today by Matt Faulkner, President of ALP.

“We are happy to announce our exclusive partnership with Sports Media Inc. targeting sporting events and sporting venues” said Matt Faulkner. “They have demonstrated real vision on how to release the full potential of THE STAND-IN™ to advertisers. This includes not only understanding how to integrate it as an important part of a complete advertising package but, critically, to develop it into a valuable “line-of-sight” advertising media. We are looking forward to our exciting new partnership.”

“Sports Media brings the specific experience that we are looking for to introduce THE STAND-IN™ to sports advertising,” continues Matt Faulkner. Their background, knowledge and reach with sports advertisers and arena operators is a real asset. They extensively understand how this market functions and what both advertisers and their agencies need to know in order to get a deal done. Our partnership with Sports Media is a natural extension to our own plans to introduce our powerful media to the market.”

Under the agreement, SMI, with access to 16 million cup holders at more than 1,800 major sporting venues across the US, agrees to distribute, sell and integrate THE STAND-IN™ for placement with advertisers and advertising programs within sporting venues and at sporting events across the US.

“We are excited about our exclusive relationship with ArmsLength Promotions. THE STAND-IN™ is a great add-on or stand alone advertising vehicle to the Stadium Cup Holder Program,” says Dan Kosth, CEO of Sports Media, Inc. “Advertisers can deliver a branded message, integrated mobile marketing programs, coupons and much more with a powerful call to action. THE STAND-IN™ creatively expands our product offering with an innovative and memorable value proposition.”

SMI is currently working with advertisers on marketing program requirements to assign 2009 advertising campaign budgets.

About Sports Media, Inc. – Sports Media, Inc. is the USA’s leading full-service marketing agency specializing solely in live-sports and sports-related media. The company works directly with advertisers, ad agencies and media buying firms to plan, place and activate advertising campaigns and promotions. You can learn more about Sports Media, Inc. by visiting the company’s web site at www.sportsmedia.net or by calling its offices at 877-266-0042.

About ArmsLength Promotions Inc. – With the growing industry-wide trend towards more targeted and measurable advertising and marketing media, ArmsLength Promotions introduces THE STAND-IN™ to advertisers to provide a targeted, interactive and integrated turnkey solution. You can learn more about ArmsLength Promotions by visiting the company’s website at www.armslength-promotions.com or by calling its offices at 818 468 3420.

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