March
11, 2008
(Silvis, IL) – Dan Kosth, CEO of Silvis-based Sports Media,
Inc. (SMI), a full-service, sports marketing agency
specializing in live-sports and sports-related medias has
announced the launch of the Sports Media Thoroughbred
Television Network. The venture will serve advertisements
ranging from :15 to 3:30 to approximately 252,000 television
monitors located in tracks around the country throughout the
2008 racing season.
“We’re very excited about this
opportunity to help our clients make a favorable impression
to a very loyal and desirable market – the Thoroughbred
Racing fan,” said Kosth. According to the National
Thoroughbred Racing Association, there are nearly 30 million
racing fans in the United States. Sports Media’s research
shows that racing fans at the tracks in the network tend to
be male (55%), more educated (36% with college degrees) and
more affluent (22% with incomes of $70k+) than the national
average.
Delivering an Ad Message Where it Counts.
“The Thoroughbred Television Network provides advertisers
with the ability to deliver their advertising message into
the luxury suites at tracks,” said Kosth. “And the great
thing about racing is that it’s a sport that almost requires
fans to watch the television monitor to stay up on the
action – meaning ads will get seen.”
SMI will run each spot placed by an advertiser three times
to ensure a 1x average impression against the captive
audience. Research conducted by the Association of Racing
Commissioners International indicated that the average race
fan watched what was playing on nearby monitors about 33% of
the time. Advertisers can reduce the number of times a spot
can run in a day, but the reduction is subject to a premium
charge.
A key issue with advertising running on the closed-circuit
network is creative. “Many advertisers don’t realize their
message needs to change when they are talking to fans at the
track. People that are at the track are horse racing
enthusiasts first and consumers second,” explained Kosth.
“By tailoring your advertising for the network and the track
environment, your message can have an even greater impact on
the racing fans.”
SMI offers creative consulting and production services for
clients who require them.
Promotion Integration
Clients looking to advertise on the Thoroughbred Television
Network may want to integrate other medias in an effort to
surround the consumer with an experience that stands out and
makes a huge impression. “We can build text messaging and
other forms of promotion activation into any program a
client needs,” explained Kosth.
“The result of any integrated sports media campaign should
be a unique and fun experience that continues to add
credibility and value to the client’s brand,” said Kosth.
That’s why, according to Kosth, SMI is continuing to expand
its capabilities adding partnerships with mobile marketing
providers and a creative boutique to its portfolio of
services.
“Our inventory of available media and promotional products
and programs is growing almost every day,” said Kosth. “We
have nearly $200,000,000 in inventory being sold by SMI
sales people all over the country. That’s why when we tell
clients or their agencies that we understand and can walk
them through the process of planning their brand’s presence
at sporting events, we’re telling them the truth.”
# # #
About Sports Media, Inc. – Sports Media, Inc. is the USA’s
leading full-service marketing agency specializing solely in
live-sports and sports-related medias. The company works
directly with advertisers, ad agencies and media buying
firms to plan, place and activate advertising campaigns and
promotions. You can learn more about Sports Media, Inc. by
visiting the company’s web site at www.SportsMedia.net or by
calling its offices at 877-266-0042.
Contact: Mike Bawden
Principal – Bawden & Lareau Public Relations
563-359-8654 – phone
563-343-0411 - mobile
