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Arena Demographics

 
Arena goers are an upscale, adult audience with household income well above the national average.


Age of Arena Attendees



Average Household Income of Arena Attendees



 

TYPICAL PROFILE - NHL IN-ARENA SPECTATOR

Male (68% of fans)
36 years old

Professional/managerial (55% of fans)

College/post graduate (51% of fans)
Household income US$81,000
Hockey is favorite sport or equal favorite (83%)

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