Sports Media Products Information

THE STAND-IN™ Print This Brochure \| Photo Gallery \| White Paper CUP HOLDER ADVERTISING INSERT DESCRIPTION: STAND ALONE MEDIA CARD THE STAND-IN™ is an innovative patented card that uses friction and heavy cardstock to independently stand upright and securely to any cup holder. The base is perforated, acting like a stand, curving around the inside of the cup holder. The Stand-In’s entire surface is printable and the card and base separate, on the perforation, for dual functionality. It is designed not to block the cup holder and is easy to install ….. And it is even easier to take home.
	THE STAND-IN™ transforms the cup holder into an advertising space located within easy reach of patrons, a powerful medium with its own entertainment value. Your promotional messages are held by thousands of predictable consumers, inviting them to interact directly with a promotional program, easily integrated into traditional and non-traditional media such as print, arena television networks and announcements, the internet and text messaging to yield fast, measurable results.
EFFECTIVE \| EFFICIENT \| TARGETED
· High visibility for fast, measurable results · Innovative and memorable exposure of your brand · Multiple impressions initiated by “within reach” location · Targeted captive audience during the entire life of an event · Integration of multiple media programs through one call to action · Authority to invite immediate, interactive response of target demographic
	INTEGRATION \| APPLICATION Releasing the power of THE STAND-IN™ means exploiting its two component parts: · The card is perfect for eye catching communications · The perforated base is a call for action with its compact coupon or activation piece POS Client Coupon Redemption \| DVD Movie Clips \| CD Music Clips \| Surveys \| Applications \| Balloting \| Measurable Results \| Cross Promotions \| On-Screen Integration \| Unique Codes \| Collectibles \| Sweepstakes \| URL Integration
THE STAND-IN™ \| METRICS* 200,000 Stand-Ins \| 3 Week Run · Week 1 – Average Take Rate: 70% · Week 2 – Average Take Rate: 85% · Week 3 – Average Take Rate: 83% Source – ScreenVision \| Verizon Campaign - 2007 Sports Media, Inc \| CONSUMER SUPPORT DATA* Two recent research studies conducted in US sport facilities with Caddy cup holder s, found that: · 92.3% of fans use cup holder s, looking an average 28 times at or in the cup holder during the consumption of each drink · 88.3% thought the cup holder s were convenient and 96.4% would like them in other facilities · 53% correctly recalled the company advertising on or in the cup holder Print This Brochure \| Photo Gallery \| White Paper