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Sports Media, Inc.
(877) 266-0042

120 Thoroughbred Race Tracks

Thoroughbred Race Tracks attract millions of fans each year. These customers are an upscale, educated and affluent audience. They represent an untapped and desirable advertising target for National advertisers who spend millions upon millions of dollars annually in network television to reach such an audience profile.
Sports Media Thoroughbred Race Track Television Advertising Network offers; on-screen graphic, animation, audio, and video, utilizing over 1000 existing television screens at each venue. Sports Media offers the only advertising vehicle to reach Suites Holders and C-Level executives in sports.

Horse tracks offer over 22 Million Impressions per month on over 120,000 TV's

Advertising And Promotional Benefits

• Sports Media offers advertising and sponsorships on the racetracks live simulcast closed circuit network. The advertisers spots are aired in the adjacencies between each race.

• Captive audience watching TV screens more than 80% of the time

• Sports Loyal Fans

• Advertisers can run :15 to 3:30 minute spots per event day in each market

• All racetracks have closed circuit television.

• Tracks average 1000 TV Screens including private suites

• All customers watch the races at the tracks on closed circuit TV’s.

• Currently there are 85 horse tracks in the SM TV Network.

• Over 13,000 racing days a year.

• Ten (10) races on a card per day.

• Add text messaging to any campaign for an additional fee of 15%

• Custom creative available for an additional fee

• Over 10 million impressions per month (Estimated impression Source: Association of Racing Commissioners International)

• Advertisers receive 60 :30 second spots per event day in each market

• Advertisers may increase spot run to :60 second spots per event day in each market for twice the above rates
  Advertisers may reduce spot run to partial flights for 10% premium

• Advertisers may reduce spot run to 30 :30 second spots per event day in each market for 50% of the above rates

• Estimated impression: 1 times average attendance of 7,500 at Each Horse Track

SM TV Network  vs.   Other OOH Digital TV Networks

Certified Attendance                                        NO

Clear Demographics                                         NO

Sports Brand Loyalty Index                             NO

Captive Audience for 3 hours                          NO

Live Sports Broadcast Content                        NO

Reach C-Level Executive                                NO

From 1999 to 2006 Horseracing attendance is up 12.7%