Lenticular Pricing

 

Lenticular printing prices are determined by three elements:

·                    size

·                    quantity

·                    lens material & thickness

A complete spreadsheet of all pricing possibilities is not possible. But we can offer some guidelines to give you an immediate idea of costs. There is a lot of information here, but we provide it for those who want fast, direct information.

 

Brief introduction- There are two main methods of printing lenticular / 3D graphics:

·                    Photographic printing – The absolute best in quality. The original computer file is written directly to photographic film with precision lasers. Digital photo printing in RGB provides true, continuous tone printing for the most vibrant images possible. Extremely cost effective for one-off displays and short run projects. (The labor involved in hand mounting photo images often makes this financially impractical for large volume runs.) Because photo prints are hand mounted to lens material, thicker lenses can be used, thus offering much greater depth perception. (More on this under lens comparison.)

·                    Litho printing - The most cost efficient method for high volume projects, usually at smaller sizes. Traditonal method of printing using a sheet fed printing press. Thin sheets of lenticular material are run through the press instead of paper. Printing is applied directly onto lens. Because very thin material may be used, depth effects are sometimes limited. Size limitations also apply. (However, Big3D's new Large Format press offers sheet size 47x64 and .048 thick.) Litho prices and quality vary greatly, so get a sample if you're shopping.

 

The method of printing will often be influenced by the physical size and quantity of a project.

 

 The selection of which lens to use is determined by the visual effects desired, physical dimensions, and budgets. Our newest “Super 3D” lens offers the most incredible depth possible (several feet), but the lens is much thicker than other lenses. A lens that is more expensive to manufacture will also cause the final print price to increase.

 

Actual price examples:

 

Photographic process - Lenticular

 

  Interlace – file setup fee

                         Flip 2 images                            $300

                         Flip 3 images                            $450

                         Animation                                 $150 per frame

                         3D depth       .                          $150 per layer ($1,500 max)

 

  Photographic Printing - Lenticular (1st Print pricing, qty. discounts may apply.)

                       Regular C-Print/Reflective             $50 sq ft

                       Duratrans/Backlit                          $60 sq ft

                       Oversize-larger than 48"                20% premium

                        Large murals – many tiles             $100 sq ft                  

 

     (1st Print pricing for a one-off piece using the best MicroLens 15 lpi, .098" thick, or 20 lpi, .085” thick, PETG lens. Volume runs may receive substantial discount. Thinner lenses may also reduce pricing. Different lenses are suggested for different sizes and effects.)

 

These are just a few examples to give you a reference point. Please call one of our Representatives for a specific quote on your project.