With the millions and millions of people that attend sporting events or other forms of large venue entertainment in mind, Sports Media developed the SM Mini CD inserted in 3D cup lids. Event sponsors and venues can now establish a “1-2-1” online relationship with any event attendee. This creates a whole new world of marketing opportunities by placing a targeted, interactive, trackable message in the hands of thousands along with a 3D Souvenir Collectors Cup.
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The Value
•Creative and innovative method for sponsors to deliver a targeted message to thousands of like minded, enthusiastic prospects.
• Enhance fan loyalty by delivering an interactive fan appreciation commemorative.
• Direct SM Mini CD relationship established with current and potential customers.
• Track and produce reports on venue/team web activity and gather accurate email database.
Security Solutions
Serialization of selected optical disc media can be used to control who can access data, along with accountability for how it is stored. This track ability helps prevent problems of piracy, theft, loss of production, and loss of sales, by making positive authenticity and ownership easy to establish.
Marketing Opportunities
Personalization can be used to provide consumers with individualized promotional items and even serve as mailing labels. Photos of agents and/or products provide big impact marketing materials, even on a small marketing budget.